Beauty brands

Beauty content that looks like a routine

Swatches, application, texture, results. Filmed by people who use the product in their own bathroom light, not on a set.

Our team’s work in this category
L'OréalRevlonYves Rocher+

Beauty is bought on trust, and trust comes from watching someone with your skin and your hair use the product.

A product page shows you a shade. It cannot show how a formula sits after four hours, how much you need, or what the applicator feels like in your hand. Creator content fills that gap. It also lets you demonstrate a claim rather than state one, which matters more here than in most categories.

Beauty brands win when
  • Shoppers see the product on someone who looks like them
  • The claim gets demonstrated instead of asserted
  • There is enough volume to find out which routine actually converts
What we do here

Built for this category

01

Routine, not advert

Application, layering, first impressions. Shot the way people already film their mornings.

02

Claim-aware briefing

Beauty language gets scrutinised. Your restricted claims go into the brief, and every piece is checked against them before it reaches you.

03

Enough to test with

Variation across creators, hooks and formats, so you can learn what your buyer responds to rather than guess at it.

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Let’s talk about your category

Twenty minutes. We’ll look at what you’re running, tell you whether creator content is the right move, and size both budgets before you decide anything.

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