Case studies

The work, and what it did

Creator-led campaigns across sports nutrition and food and beverage. The brief, the mechanic, and the numbers that came out the other side.

Sports nutrition ProSupps · ionIQ

PUMP Dallas

Sweat. Sampled. Sold.

ProSupps needed to launch ionIQ, its hydration line, in its own back yard. Rather than a single launch event, the campaign became a full weekend built around a sweat-to-sample pipeline, gamified fitness challenges and ambassador-led sampling staged along the Katy Trail, Dallas's busiest fitness corridor, so the product landed in people's hands exactly when they were thirsty. Twenty-four creators brought a combined 3.855M followers to the activation, and every sample handed over doubled as a first-party data capture.

Creator eventCampaignDigital mediaSocialSamplingFirst-party data

"What's great about this agency is how connected they are with our internal team. We've been building incredible relationships with influencers and creators and continuing to build the Jekyll, Hyde, ionIQ, and Ghirardelli Protein brands."

PP
Priscila PrunellaHead of Marketing · Benefit Brands
ProSupps PUMP Dallas creator activation
3.855M
Follower reach from 24 creators
~5,000
Samples poured on site
3,996
Customers captured
600%+
Lift in impressions
PUMP Dallas activation Creators at PUMP Dallas Sampling on the Katy Trail ionIQ Katy Trail activation
Food & beverage Greenhouse Juice Co.

Save The Office

Shots fired at flu season

Greenhouse Juice Co. already had the product, a Fiery Ginger Shot, but a seasonal wellness shot only sells if people have a cultural reason to reach for it. The campaign gave it one, casting The Office alumni Brian Baumgartner, Kate Flannery and Andy Buckley so immunity arrived as an inside joke rather than a lecture. The mechanic was built to be shared: nominate your workplace, win a pallet of shots for the team. Around it ran Greenhouse's first true 360° campaign across D2C, on-premise, retail and grocery, with office-themed UGC props, hero and talent video, paid and organic social, LinkedIn, email, a dedicated landing page and in-store POS.

CampaignContentCreative productionDigital marketingSocialRetailTalent

"We took a functional product and gave it a personality the whole country recognized, then let people put their own office in the story."

EN
Eric NealCreative Director · GAS
Greenhouse Juice Save The Office campaign
3.5×
Return on investment
$200K+
Recurring revenue
44,043
Employees reached
16,214
Shots sampled
Save The Office splash Save The Office cheers Ginger shot pour Save The Office sampling

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