Driving to retail

Creators who actually go to the store

Local creators shop where your customers shop. They walk into the location, find your product on the shelf, buy it, and say what they honestly think.

Our team’s work in this category
Joann FabricsSaks Fifth AvenueCostcoVitamin ShoppeGNC+

Online content sells online. Getting somebody to walk into a store takes somebody who already shops there.

That is what working locally is actually for. A creator in the same city as your retailer can visit the location, find your product where it really sits, buy it with their own money and film every part of it. What comes back is not a studio version of a shopping trip. It is a shopping trip. And because they bought it rather than received it, what they say about it carries the weight of somebody who paid.

Retail campaigns win when
  • Creators visit the specific locations your product sits in
  • The purchase happens in store, in the market that matters to your buyer
  • The review is honest, which is the only kind anyone believes
What we do here

Built for this category

01

They go to the store

Creators visit your retail locations in their own city. The aisle, the endcap, the display, however your product actually shows up.

02

They buy it there

Product bought off the shelf rather than shipped to a home address. That is the whole point of local reach, and it is what makes the footage real.

03

They say what they think

We brief the product, the format and the guidelines. We never brief the verdict. Honest reviews are the only ones worth having.

What’s great about this agency is how connected they are with our internal team. We’ve been building incredible relationships with influencers and creators and continuing to build the Jekyll, Hyde, ionIQ, and Ghirardelli Protein brands.
PP
Priscila PrunellaHead of Marketing · Benefit Brands
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Let’s talk about your category

Twenty minutes. We’ll look at what you’re running, tell you whether creator content is the right move, and size both budgets before you decide anything.

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