The best hiring content is not an advert, and the best internal content is not a newsletter. Both are somebody who does the job, talking about the job.
Recruitment has become a content problem. Job boards are saturated, careers pages all read the same, and the people you want to hire are scrolling somewhere else. The creator model that sells product sells a workplace just as well. The format is identical. Only the brief changes.
Warehouse, retail floor and corporate each need a different voice and a different opening line.
Your own people with our direction, or creators shooting to a brief. Usually a mix of the two.
Different locations need different faces. Volume is what makes that affordable.
Our technology can be whitelabelled and implemented under your own brand, so every employee in every region can see what opportunities are open, what the incentive is, and apply to the brief. It is our product, running at a single company level.
Companies want two kinds of content and usually struggle with both. Outward facing content for hiring, and internal content about everything happening across the business.
With diversified, global teams, headcount does not fix it. You hire a social media person at headquarters, then open a data centre in another geography, and you are back where you started. No content in that market without arranging a shoot, flying somebody out, and waiting weeks for it.
Bench sits inside your systems like an intranet. Any team, in any office, can post a brief. Any employee, anywhere in the company, can see it and put themselves forward.
The people closest to the story are already there. They do not need flying anywhere, and they do not need a production crew to film something true about where they work.
Your Paris office wants to show off the new four day work week. They write the brief themselves.
Whatever your company decides is worth it. Cash, credits, time back.
Anyone in the company sees the open brief and puts themselves forward to make it.
Filmed by someone who actually works there, in the office it is actually about.
Twenty minutes. We’ll look at what you’re running, tell you whether creator content is the right move, and size both budgets before you decide anything.
Book a call